篇一:恼人的广告 Annoying Advertisement
Every day when we turn on the TV-set, what appears into our eyes first is advertisement. Some people think that advertisements have many advantages, while I take no interests in them at all. On the contrary, they are a great nuisance in my mind.
当我们每天打开电视时第一眼看到的就是广告。有些人认为广告有许多优点,但是我却对他们毫无兴趣。相反,他们是我心目中的一大公害。
There are two main disadvantages of advertisements. For one thing, advertisements often mislead us. Most sellers on advertisements boast that their products are superior to other ones in the markets. However, they are inferior in quality. When people fall for the tricks, they can do nothing but complain and regret because they can’t contact the sellers to get compensation after purchasing. For another, advertisements usually take up plenty of time on TV, so we can’t watch any TV programs in a happy mood. What is worse is that many interesting programs are segmented by a lot of boring advertisements, which makes us feel annoyed. But we have to stand.
广告主要有两个缺点。一方面,广告经常误导我们。大多数卖家通过广告来吹嘘自己的产品优于市场上的其他产品。然而,他们却是质量低劣。当人们陷入他们的把戏,人们能做的只是抱怨和遗憾,因为他们购买后无法联系卖家得到补偿。另一方面,广告通常占用电视的大量时间,以至于我们不能在开心的看电视节目。更糟糕的是,许多有趣的节目被很多无聊的广告分开,使我们感到恼火。但我们必须得忍受。
In conclusion, advertisements have become a new form of visual pollution which must be prohibited strictly.
总之,广告已经成为一种新的视觉污染形式,必须严格禁止。
篇二:广告 Advertisement
Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.
广告正以它们的方式进入到人们的生活中。人们在日常生活中与广告有关因为他们是消费者。广告商通常是制造商,零售商和批发商。他们的商品需要通过广告以引起消费者的关注。因而机会每种产品都以某种方式被广告。在很大程度上来说,好的广告带来成功,而差的广告意味着失败。
There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.
有很多方式可以打广告,广告的形式各不相同。报纸可以承载广告。有些产品在电视或者广播中宣传,这样能引起大众的注意。广告牌也可以承载广告。现在广告是一个大产业,并设立了很多机构提供各种形式的广告。
However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。
然而,广告并非总是真实的。一种产品通常是被歪曲呈现的。广告商夸大了他想销售的商品的好处。这样一来,他就扭曲了事实。消费者就成为了这类广告的受害者。数百万人们买了广告商品又对它们不满意。
篇三:名人代言广告之我见 My View on the Ad Done by Celebrity
Turning on the TV, we can see numerous advertisements done by the celebrities including the film stars, singers and so on. Some people believe it is worth the efforts because they think what the stars have said in the ads are true and convincing while some other people worry that the information in the ads may be misleading to the consumers. So far as I am concerned, the advertisements done by the celebrities should be limited.
打开电视,我们可以看到大量由名人,包括电影明星、歌手等等代言的广告。有的人认为这是值得努力的,因为他们认为明星们在广告中所说的是正确切有说服力的,而其他人担心广告中的信息可能会误导消费者。在我看来,名人代言的广告应该受到限制。
First of all, the celebrities, while receiving the handsome pay for advocating some products, should be responsible for what they have said in the ads for the credibility is priceless. We have heard of some cases about the false information in the ads and a number of stars have been accused by the customers for their misdeeds. What is more, the customers should become careful and critical about the information they see in TV. It does no harm to think twice before buying the products advertised by the stars. Finally, the government needs to tighten the control over the broadcasting of the advertisement.
首先,名人在宣传产品的同时也得到可观的报酬,他们应该对在广告中所说的负责,因为广告的信誉是无价的。我们已经听说了一些有关广告中的虚假信息的案例,很多明星因其误导而被消费者控告。另外,消费者对在电视上看到的信息应该小心和批判。在购买明星代言的产品前三思而后行是百益而无一害的。最后,政府需要加强对广告广播的控制。
To sum up, the stars should be responsible when doing the advertisement and in the mean time, the consumers should be careful when shopping.
总之,,明星在打广告的时候应该负责,同时消费者在购物时也应该小心。
篇四:广告 Advertising
"Advertising" or "advertisement" comes from Latin “advertere”, which means an approach to arouse public attention to something and induce a certain direction. Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way, each has changed advertising, which in turn has changed the set of elements used in its definition. However, there are or should be some essential elements that determine whether an activity is advertising, that is to say, the essential meaning is largely identical but with minor differences. In short, advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. And we can learn the functions of advertising from the definition above which are listed as follows:1)information function; 2)demand creation function; 3)persuasive function; 4)get attention function; 5)goodwill establishment function.
”广告“一词来源于拉丁文”advertere“,指的是引起公众对某一件东西的关注以及引导其往某一特定方向的方法。广告的传统定义包括一系列却别与其他行业的元素。交流中的每一种创新都被用到广告中,每一种创新都以某种方式改变了广告,这反过来已经改变了它的定义中使用的背景元素。然而,有或者应该有一些决定一项活动是否是广告的基本元素,也就是说,基本意思大体是一样的,但是又细微的区别。简而言之,广告通常是支付的非个人信息的沟通,通常是由赞助商通过各类媒体识别的,在产品自然属性、服务或者想法方面颇具说服力。我们可以从以上定义了解广告的功能,如:1)信息功能;2)需求创造功能;3)说服功能;4)引起关注的功能;5)商誉设置功能。